Why Global Asset Managers Are Racing to Launch U.S. ETFs with ETC

The World’s Biggest Stage for Asset Managers

When it comes to ETFs, there is no market like the United States. With over $12 trillion in assets spread across more than 4,300 ETFs and 240+ issuers, the U.S. dominates the global ETF landscape To put it in perspective, U.S. equities represent nearly half (49%) of the world’s stock market value. For international asset managers, that means one thing: if you want your strategies to reach the broadest pool of investors, the U.S. ETF market is the place to be.

Why the ETF Wrapper Wins Worldwide

The ETF has become the preferred vehicle for investors across the globe and for good reason:

• Ease of Access: ETFs trade like individual stocks, so investors can buy and sell them throughout the day.
• Built-in Transparency: Daily portfolio disclosure provides clarity into holdings, helping build investor trust.
• Liquidity & Efficiency: The ETF creation/redemption mechanism keeps prices close to net asset value, giving investors confidence and flexibility.

For managers abroad, putting their strategy into an ETF makes it easier than ever for U.S. investors to discover, access, and monitor it. In today’s global marketplace, that accessibility can be the difference between staying niche and achieving scale.

The White-Label Advantage

Building your own ETF platform in the U.S. is a complex, resource-intensive process. SEC filings, regulatory approvals, exchange listings, capital markets relationships, and ongoing compliance are just a few of the hurdles. That’s why more international managers are turning to white-label ETF issuer ETC.

A white-label partner provides a turnkey solution: you focus on your investment expertise while they handle the infrastructure, operations, and distribution. This dramatically reduces time-to-market, lowers upfront costs, and allows you to scale efficiently.

Why ETC Leads the Industry

Not all white-label providers are equal. Exchange Traded Concepts (ETC) is widely regarded as the inventor and market leader in the white-label ETF space. For more than 14 years ETC has been the engine behind some of the most innovative ETF launches in the U.S. Crucially for international managers, ETC has a track record of bringing non-U.S. strategies to U.S. investors, from boutique specialists to globally recognized brands, simplifying entry into the American market while preserving each partner’s investment DNA and brand. Recent launches underscore ETC’s role as adviser and platform partner to help managers expand into the U.S. via the ETF vehicle.

Here’s why international managers choose ETC:

Where We Go from Here

Launching in the U.S. ETF market is one of the fastest ways for international managers to expand their reach, connect with the world’s largest investor base, and deliver innovative strategies in a trusted, transparent, and liquid format. With its unmatched experience, industry leadership, and end-to-end platform, Exchange Traded Concepts is the partner global managers trust to bring their ideas to life in the U.S.

Contact us today to discuss how we can bring your strategy to life. Contact Us >>

Exchange Traded Concepts, LLC (“ETC”) is an SEC Registered Investment Adviser.  ETC presently offers two lines of business, the first being the provision of white-label ETF services, that include investment advisory and administrative platform services, and the second is offering its portfolio management services on a stand-alone basis to other advisers managing funds that have a need for a specialized trading sub-adviser familiar with and skilled in trading on behalf of an ETF and other investment vehicles. ETC provides the trust, board, and decades of experience to offer asset managers (hedge, SMAs, mutual) and others an efficient, cost-effective means to leverage the benefits of the ETF wrapper.  ETC’s Form ADV can be found here https://adviserinfo.sec.gov/firm/summary/151197