From Dream To Reality - How Quickly We Can Get Your ETF Launched

April 02, 2025 EDT

Turning your ETF idea into a reality doesn’t have to be overwhelming—ETC streamlines the process from concept to launch, so you can focus on what matters most: your investment strategy.

Launching an exchange-traded fund (ETF) can seem like a daunting process, but with the right partner, it becomes a structured and efficient journey. At ETC, we specialize in helping asset managers bring their ETF ideas to life seamlessly. Here’s a step-by-step guide to the timeline of launching an ETF, showcasing our expertise and commitment to making the process as smooth as possible.

Step 1: Selecting ETC as Your White-Label ETF Issuer

Choosing the right ETF issuer is the foundation of a successful launch. At ETC, we provide a full-service platform, guiding you through every step of the process with our deep industry knowledge and operational excellence. From compliance to selection of a lead market maker, we handle the complexities so you can focus on your investment strategy.

Step 2: Sign The Platform Services Agreement

Once you decide to move forward with us, the next step is to sign the Platform Services Agreement. This formalizes our partnership and sets the framework for collaboration, ensuring a clear roadmap for your ETF’s launch.

Step 3: Drafting and Filing the Prospectus

This is where things get busy! Over the course of approximately three weeks, we work closely with you, outside fund counsel, our portfolio management team and our internal legal and compliance teams to draft a comprehensive prospectus. This document outlines the fund’s investment strategy, fees, risks, and other key details.

Before submission to the SEC, the Investment Company Act of 1940 (The 40 Act) requires approval from the trust’s independent board of trustees—a process known as Post-Effective Amendment (PEA) approval. Once approved, we officially file the 485a prospectus with the SEC, marking a significant milestone in the ETF launch process.

Step 4: The 75-Day SEC Review Period

Filing the prospectus kicks off a 75-day countdown with the SEC. Around day 45, we receive SEC comments, which we promptly address, refining the document to meet all regulatory requirements. As we near the deadline, we file the final prospectus (now referred to as the 485b filing), ensuring that everything is in place for the fund to be declared effective on day 75.

Step 5: Fund Setup – Laying the Operational Groundwork

While waiting for SEC approval, we are simultaneously setting up the operational infrastructure of the fund. This is where our expertise shines as we navigate a detailed 150-line checklist, coordinating with all fund service providers, including:

Obtaining a fund tax ID number
Opening custody accounts
Securing a CUSIP for the fund
Setting up with proxy services
Filing the exchange listing application
Selecting the fund’s lead market maker and initial seed provider
Setting the fund up on fund accounting systems
Onboarding with the fund distributor
Adding the fund to all Authorized Participant (AP) agreements
Setting up the fund’s pre and post trade compliance testing
And many other things

This operational setup ensures a smooth transition from launch to live trading.

Step 6: Marketing Preparation – Building Awareness

A successful ETF launch requires more than just regulatory and operational readiness; marketing is key to generating investor interest. During the 75-day period, we collaborate with you to build your ETF’s brand presence by:

Designing and launching the fund’s website (an important SEC requirement with very specific information thats required to be updated before the market opens everyday)
Creating fact sheets and marketing materials
Drafting and distributing press releases
Developing advertisements, social media content, and email campaigns
Executing a public relations strategy to generate media coverage and industry buzz

Our marketing team ensures that you are well positioned to engage advisors and potential investors after your fund has successfully launched and advisors are well-informed and engaged.

Step 7: Launch Day – The Beginning of Your Fund’s Journey

The big day arrives—your ETF officially begins trading in the secondary market! While this marks the culmination of months of preparation, it’s only the beginning of the fund’s journey. Post-launch, we shift our focus to execution, implementing the marketing and public relations strategies to drive awareness, encourage investment, and establish the fund’s presence in the market.

The ETC Advantage

Launching an ETF is complex, but with ETC as your white-label issuer, you have an experienced partner to navigate every step. From regulatory filings and operational setup to marketing and beyond, we provide end-to-end support, ensuring your ETF not only gets to market but thrives in the competitive landscape.

Ready to bring your ETF idea to life?
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