Marketing helps your fund stand out in a crowded field
Months of hard work and training culminate when the pistol is fired at the start of the New York City Marathon. Even on race day, it may take much time and effort for a runner just to reach the starting line of the race.
In the same way, much work goes into launching an ETF. Comparatively, the launch date is analogous to the starting line of the race – it is only the beginning. Your fund may now join the many ETFs that are globally available to investors.
How can ETC’s Marketing Services help your fund stand out in a crowded field?
ETC recognizes that each ETF is unique, which is why we work with each client to understand their objectives. We create a marketing plan that includes key tactics and strategic initiatives to enhance your fund’s profile and visibility – all vital for the commercial success of your fund.
| Content Development |
| Creating the right messaging is key to reaching investors. ETCs content strategy helps highlight your fund’s value proposition, points of differentiation, and where it fits in an investor’s portfolio. |
| Digital Marketing |
| Digital marketing is a vital component in a fund's overall marketing strategy. Since many investors begin their search for investment ideas online, visibility is essential for the commercial success of your fund. Digital Marketing is a cost-effective way to deliver tailored messaging to a targeted group in an online environment. |
| Email Campaigns |
| Email marketing campaigns can help build on and maintain the visibility and momentum created by your fund’s marketing strategy. Sharing regular content such as fund performance, positioning, and industry trends can help build trust, gain credibility, and build rapport with potential investors and buyers. |
| Public Relations |
| The modern market creates tough competition for ETFs. Having a good public relations strategy not only builds relations with the media but can get your fund more exposure from current and potential investors. Either directly or through partners, ETC delivers a targeted message to your preferred audiences in impactful ways. |
| Data Services |
| Knowledge collected from leads allows us to improve and focus your sales and marketing efforts to promote fund growth. ETC uses Customer Relationship Management (CRM) software to build more effective marketing campaigns by analyzing customer data, refining materials, and testing new iterations of campaigns to optimize performance. |
| Distribution Roadmap |
| In conjunction with our capital markets group, ETC will identify the most appropriate distribution platforms for your fund, given its assets under management, age, and product type. Then we assist in securing placement for your fund. |
We Are Your Partner
ETC’s experienced marketing team, directly or through partners, offers personalized marketing and distribution services to help raise the profile and visibility of your fund. Whether you launched with us or have already launched your fund, ETC will help guide you through the crowded ETF field.
If you’re interested in learning more, contact us to discuss how ETC may be able to assist you as you look to grow and expand your fund.
