Months of hard work and training culminate when the pistol is fired at the start of the New York City Marathon. Even on race day, it may take much time and effort for a runner just to reach the starting line of the race.
In the same way, much work goes into launching an ETF. Comparatively, the launch date is analogous to the starting line of the race – it is only the beginning. Your fund may now join the many ETFs that are globally available to investors.
How can ETC’s Marketing Services help your fund stand out in a crowded field?
ETC recognizes that each ETF is unique, which is why we work with each client to understand their objectives. We create a marketing plan that includes key tactics and strategic initiatives to enhance your fund’s profile and visibility – all vital for the commercial success of your fund.
| Content Development |
| Creating the right messaging is key to reaching investors. ETCs content strategy helps highlight your fund’s value proposition, points of differentiation, and where it fits in an investor’s portfolio. |
| Digital Marketing |
| Digital marketing is a vital component in a fund's overall marketing strategy. Since many investors begin their search for investment ideas online, visibility is essential for the commercial success of your fund. Digital Marketing is a cost-effective way to deliver tailored messaging to a targeted group in an online environment. |
| Email Campaigns |
| Email marketing campaigns can help build on and maintain the visibility and momentum created by your fund’s marketing strategy. Sharing regular content such as fund performance, positioning, and industry trends can help build trust, gain credibility, and build rapport with potential investors and buyers. |
| Public Relations |
| The modern market creates tough competition for ETFs. Having a good public relations strategy not only builds relations with the media but can get your fund more exposure from current and potential investors. Either directly or through partners, ETC delivers a targeted message to your preferred audiences in impactful ways. |
| Data Services |
| Knowledge collected from leads allows us to improve and focus your sales and marketing efforts to promote fund growth. ETC uses Customer Relationship Management (CRM) software to build more effective marketing campaigns by analyzing customer data, refining materials, and testing new iterations of campaigns to optimize performance. |
| Distribution Roadmap |
| In conjunction with our capital markets group, ETC will identify the most appropriate distribution platforms for your fund, given its assets under management, age, and product type. Then we assist in securing placement for your fund. |
We Are Your Partner
ETC’s experienced marketing team, directly or through partners, offers personalized marketing and distribution services to help raise the profile and visibility of your fund. Whether you launched with us or have already launched your fund, ETC will help guide you through the crowded ETF field.
If you’re interested in learning more, contact us to discuss how ETC may be able to assist you as you look to grow and expand your fund.
Important Disclosures
Exchange Traded Concepts is an SEC Registered Investment Adviser. The Firm's Form ADV is publicly available and can be found here: https://www.adviserinfo.sec.gov/Firm/151197. ETC may be subject to various conflicts of interest in the provision of its services. Potential conflicts of interest shall be identified in the Firm's Form ADV. The Exchange Traded Funds are referred to as "Funds" for purposes of this document. ETC transacts business in the United States and other jurisdictions where it is properly registered or excluded or exempted from registration requirements. This document does not constitute an offer of services in jurisdictions where ETC does not have the necessary licenses.
No representation is made that any Fund's investment process, objectives, goals or risk management techniques will or are likely to be achieved or be successful or that any Fund or any underlying investment will make any profit or will not sustain losses. The risks of investing in a Fund will not be negated by ETC's Fund services, and no assurance is given that a Fund will not be exposed to risks of significant trading losses.
The information provided herein does not constitute tax, legal or accounting advice. ETC does not provide legal, financial, accounting or tax advice. Clients and prospective Clients, as well as investors and prospective investors in a Fund ("Investors") are advised to seek the counsel of their own legal, financial and tax advisors for all matters relating to the services and structures contemplated herein. Each Investor (either alone or with its professional advisors) is solely responsible for its own due diligence, risk assessment and tolerance, investment objectives, any decision to invest in a Fund, and for monitoring its investment for purposes of determining whether it wishes to remain invested in such product and whether such product continues to be appropriate for its circumstances and requirements.
The information provided herein: (a) is provided as of the date indicated, (b) is in summary only and is not complete, and (c) is subject to change at any time without notice. Certain information provided by ETC is based on third-party sources and, although generally believed to be reliable, has not been independently verified. ETC is not responsible for errors or omissions from these sources. No representation is made with respect to the accuracy, completeness, or timeliness of such information, and ETC assumes no obligation to update or otherwise revise such information. In no event will ETC be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with the use of the information contained herein, even if advised of the possibility of such damages. ETC and its respective employees and its affiliates hereby exclude, to the extent permitted by applicable law, all liability in connection with the use of the information herein.
Interests in Funds will not be insured by the FDIC, the SIPC or any other organization, will not be deposits of any bank, and are not guaranteed by any bank.