Effective ETF Marketing Strategies: How to Promote Your ETF and Increase Demand

An innovative approach to fund marketing can help ETF managers gain exposure in a fiercely competitive industry, but many forget this key tactic that could make or break the success of their ETF.

The ETF industry has seen remarkable growth in recent years with tremendous potential for future increases in assets and trading in the coming years[1]. The fast-growing ETF space has generated fierce competition making fund marketing a critical part of the entire ETF process.

When looking to get your ETF noticed, ETC suggests a compelling message and a strong digital presence, but most of all, getting out there and telling the story of your fund. There are some important tactics, learned from years of experience, that ETC recommends to our ETF clients.

Your Ticker is Essential

Since ETFs are publicly traded on an exchange, keeping the fund's ticker prominent in all marketing materials is vital when raising assets for your ETF. Fund managers that choose not to use the ticker front and center are missing a major opportunity that could make or break the success of the fund.

Tell Your Unique Story

Funds should not rely on a single, standard pitch or marketing approach. Targeting investors is an art that involves identifying unique characteristics that set your fund apart – then being able to articulate that story to the public.

Strong Digital Marketing Presence

Digital marketing is a vital component in a fund's overall marketing strategy. Since many investors begin their search for investment ideas online, virtual visibility is essential for the commercial success of your fund. Digital Marketing is a cost-effective way to deliver tailored messaging to a targeted group online.

Your Face Here

ETFs are public in nature, so having a good public relations strategy can get your fund and advisory business elevated exposure from publicity opportunities that come with launching an ETF. Bell Ringing, CNBC interviews, and Podcast appearances are just some of the ways to tell your ETF’s story, become a thought leader, and promote your RIA or SMA business.

Effective ETF marketing is essential for attracting investors and growing your AUM. ETC recognizes that each ETF is unique, which is why we work with each client to understand their fund objectives. We create a marketing plan that includes key tactics and strategic initiatives to enhance your ETFs profile and visibility – all while maintaining FINRA compliance.
 

ETC works with funds of all sizes to develop and implement innovative ETF marketing plans, contact us today to get started with our marketing services. 
 

Related Content:

[1] ETF US Net Assets, statista.com, 6/2022